search query: @author Craig, C. S. / total: 8
references: 1-8 / 8
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1.
Configural advantage in global markets
Journal of international marketing
2000 : VOL. 8:1, p. 6-26
 2000 Craig, C. S.
Douglas, S. P.
2.
Responding to the challenges of global markets. Change, complexity, competition and conscience
Columbia Journal of World Business
1996 : WINTER, VOL. 31:4, p. 6-18
 1996 Craig, C. S.
Douglas, S. P.
3.
Developing strategies for global markets: an evolutionary perspective
Columbia Journal of World Business
1996 : SPRING, VOL. 31:1, p. 70-81
 1996 Craig, C. S.
Douglas, S. P.
4.
Evolution of global marketing strategy: Scale, scope and synergy
Columbia Journal of World Business
1989 : VOL. 24:3, p. 47-59
 1989 Douglas, S. P.
Craig, C. S.
5.
An approach to determining optimal locations for new services.
Journal of Marketing Research
1986 : NOV, VOL. 23:4, p. 354-362
 1986 Ghosh, A.
Craig, C. S.
6.
Examining performance of U.S. multinationals in foreign markets.
Journal of International Business Studies
1983 : WINTER, VOL. 14:3, p. 51-62
 1983 Douglas, S. P.
Craig, C. S.
7.
Approaches to assessing international marketing opportunities for small- and medium-sized companies.
Columbia Journal of World Business
1982 : FALL, VOL. 17:3, p. 26-32
 1982 Douglas, S. P.
Craig, C. S.
Keegan, W. J.
8.
Assessing communication effects on energy conservation.
Journal of Consumer Research
1978 : 2 SEP VOL.5 p.82-88
 1978 Craig, C. S.
McCann, J. M.
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