search query: @author Cramphorn, S. / total: 3
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1.
How to use advertising to build brands
International Journal of Market Research
2006 : VOL 48:3, p. 255-276
 2006 Cramphorn, S.
2.
Does originality contribute to ad effectiveness?
Admap
2005 : OCT, VOL. 40:9 (465), p. 16-17
 2005 Cramphorn, S.
3.
What advertising testing might have been, if we had only known
Journal of Advertising Research
2004 : JUN, VOL. 44:2, p. 170-180
 2004 Cramphorn, S.
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