search query: @author Creyer, E. H. / total: 2
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1.
Usage-based versus measure-based unit pricing: is there a better index of value?
Journal of Consumer Policy
2006 : MAR, VOL. 29:1, p. 37-66
 2006 Kwortnik, R. J. Jr.
Creyer, E. H.
Ross, W. T. Jr.
2.
The impact of corporate behavior on perceived product value.
Marketing Letters
1996 : MAR, VOL. 7:2, p. 173-185
 1996 Creyer, E. H.
Ross, W. T. Jr.
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