search query: @author Czellar, S. / total: 2
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1.
Engineering hedonic attributes to generate perceptions of luxury: Consumer perception of an everyday sound
Marketing Letters
2003 : JUL, VOL. 14:2, p. 97-109
 2003 Lageat, T.
Czellar, S.
Laurent, G.
2.
Consumer attitude toward brand extensions: an integrative model and research propositions
International Journal of Research in Marketing
2003 : MAR, VOL. 20:1, p. 97-115
 2003 Czellar, S.
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