search query: @author D'Souza, G. / total: 4
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1.
Spatial diffusion of a new loyalty program through a retail market
Journal of Retailing
2003 : VOL. 79:3, p. 137-151
 2003 Allaway, A.W.
Berkowitz, D.
D'Souza, G.
2.
External costs of aquaculture production in West Virginia
Environmental and Resource Economics
1997 : SEP, VOL. 10:2, p. 167-175
 1997 Smearman, S.
D'Souza, G.
Norton, V.
3.
Can repeating an advertisement more frequently than the competition affect brand preference in a mature market?
Journal of Marketing
1995 : APR, VOL. 59:2, p. 32-42
 1995 d'Souza, G.
Rao, R. C.
4.
Can repeating an advertisement more frequently than the competition affect brand preference in a mature market
Journal of Marketing
1995 : APR, VOL. 59: 2, p. 32-42
 1995 D'Souza, G.
Rao, R.
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