search query: @author Dacin, P. A. / total: 2
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1.
Sales contest effectiveness : an examination of sales contest design preferences of field sales forces
Journal of the Academy of Marketing Science
2004 : VOL. 32:2, p. 127-143
 2004 Murphy, W. H.
Dacin, P. A.
Ford, N. M.
2.
The company and the product. Corporate associations and consumer product responses (Neue Produkte; Corporate Communication)
Journal of Marketing
1997 : JAN, VOL. 61:1, p. 68-84
 1997 Brown, T. J.
Dacin, P. A.
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