search query: @author Dall'Olmo Riley, F. / total: 3
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1.
Modelling the components of the brand
European Journal of Marketing
1998 : VOL. 32:11-12, p. 1074-1090
 1998 Chernatony, L. de
Dall'Olmo Riley, F.
2.
Defining a "brand": beyond the literature with experts' interpretations
Journal of Marketing Management
1998 : JUN, VOL. 14:5, p. 417-443
 1998 Chernatony, L. de
Dall'Olmo Riley, F.
3.
Brand consultants' perspectives on the concept of 'the brand'
Marketing and Research Today
1997 : FEB, VOL. 25:1, p. 45-52
 1997 Chernatony, L. de
Dall'Olmo Riley, F.
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