search query: @author Danko, W. D. / total: 3
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1.
A conceptual and empirical comparison of alternative household life cycle models.
Journal of Consumer Research
1993 : MAR, VOL. 19:4, p. 580-594
 1993 Schaninger, C. M.
Danko, W. D.
2.
Financial service segments : the seven faces of the affluent market.
Journal of Advertising Research
1987 : AUG-SEP, VOL. 27:4, p. 52-67
 1987 Stanley, T. J.
Moschis, G. P.
Danko, W. D.
3.
Research to accelerate the diffusion of a new invention...The case of personal computers.
Journal of Advertising Research
1983 : JUN-JUL, VOL. 23:3, p. 39-43
 1983 Danko, W. D.
Maclachlan, J. M.
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