search query: @author Darden, W. / total: 2
references: 1-2 / 2
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1.
Consumer self-regulation in a retail environment
Journal of Retailing
1995 : SPRING, VOL. 71:1, p. 47-70
 1995 Babin, B.
Darden, W.
2.
Work and/or fun: measuring hedonic and utilitarian shopping value
Journal of Consumer Research
1994 : MAR, VOL. 20:4, p. 644-656
 1994 Babin, B.
Darden, W.
Griffin, M.
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