search query: @author Datta, Y. / total: 2
references: 1-2 / 2
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1.
Market segmentation: an integrated framework
Long Range Planning
1996 : DEC, VOL. 29:6, p. 797-811
 1996 Datta, Y.
2.
New directions for research in business strategy.
Journal of General Management
1980 : AUTUMN, VOL. 6:1, p. 48-60
 1980 Datta, Y.
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