search query: @author Davis, F. / total: 2
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1.
the perceived value of direct mail advertising in small retail firms: threat to local newspapers
Journal of Direct Marketing
1996 : AUTUMN, VOL. 10:4, p. 41-51
 1996 Davis, F.
2.
User perceptions of decision support effectiveness: two production planning experiments
Decision Sciences
1994 : JAN-FEB, VOL. 25:1, p. 57-78
 1994 Davis, F.
Kottemann, J.
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