search query: @author Davis, R. / total: 4
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1.
Measuring consumer interactivity in response to campaigns coupling mobile and television media
Journal of Advertising Research
2008 : SEP, VOL 48:3 p.375-391
 2008 Davis, R.
Sajtos, L.
2.
Direct estimation of synergy: a new approach to the diversity-performance debate
Management Science
1993 : NOV, VOL. 39:11, p. 1334-1346
 1993 Davis, R.
Thomas, L.G.
3.
Diversification, vertical integration, and industry analysis: new perspectives and measurement
Strategic Management Journal
1992 : OCT, VOL. 13:7, p.511-524
 1992 Davis, R.
Duhaime, I. M.
4.
Basic cognitive ability measures as predictors of consumer information processing strategies.
Journal of Consumer Research
1984 : JUN, VOL. 11:1, p. 551-563
 1984 Capon, N.
Davis, R.
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