search query: @author De Brentani, U. / total: 2
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1.
Developing successful new financial services for businesses (Neue Produkte)
Industrial Marketing Management
1992 : AUG, VOL. 21:3, p. 231-241
 1992 de Brentani, U.
Cooper, R. G.
2.
Determinants of the new product screening decision. A structural model analysis.
International Journal of Research in Marketing
1988 : VOL. 5:2, p. 91-106
 1988 De Brentani, U.
Dröge, C.
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