search query: @author Delgado-Ballester, E. / total: 3
references: 1-3 / 3
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1.
Sales promotions effects on consumer-based brend equity
International Journal of Market Research
2005 : VOL. 47:2, p. 179-204
 2005 Palazón-Vidal, M.
Delgado-Ballester, E.
2.
Development and validation of a brand trust scale
International Journal of Market Research
2003 : VOL. 45:1, p. 35-53
 2003 Delgado-Ballester, E.
Munuera-Aleman, J. L.
Yagüe-Guillen, M. J.
3.
Brand trust in the context of consumer loyalty
European Journal of Marketing
2001 : VOL. 35:11/12, p. 1238-1258
 2001 Delgado-Ballester, E.
Munuera-Aleman, J. L.
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