search query: @author Desai, K. K. / total: 1
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| title | year | author | ||
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Strategic role of affect-based attitudes in the acquisition, development, and retention of customers
Journal of Business Research
1998 : JUL, VOL. 42:3, p. 309-324 |
1998 | Desai, K. K. Mahajan, V. |
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