search query: @author Desai, K.K. / total: 2
references: 1-2 / 2
« previous page | next page »
 titleyearauthor
1.
Relationship between product groups' price perceptions, shopper's basket size, and grocery store's overall store price image
Psychology & Marketing
2003 : OCT, VOL. 20:10, p. 903-933
 2003 Desai, K.K.
Talukdar, D.
2.
Descriptive characteristics of memory-based consideration sets: influence of usage occasion frequency and usage location familiarity
Journal of Consumer Research
2000 : DEC, VOL. 27:3, p. 309-323
 2000 Desai, K.K.
Hoyer, W.D.
« previous page | next page »
SCIMA