search query: @author Desai, P. S. / total: 2
references: 1-2 / 2
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1.
Quality Segmentation in Spatial Markets; When Does Cannibalization Affect Product Line Design?
Marketing Science
2001 : SUMMER, VOL. 20:3, p. 265-283
 2001 Desai, P. S.
2.
Multiple messages to retain retailers: signaling new product demand
Marketing Science
2000 : FALL, VOL. 19:4, p. 381-389
 2000 Desai, P. S.
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