search query: @author Desiraju, R. / total: 4
references: 1-4 / 4
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title | year | author | ||
1. |
International Journal of Research in Marketing
2004 : VOL. 21:4, p.341-357 |
2004 | Desiraju, R. Nair, H. Chintagunta, P. |
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2. |
Journal of Retailing
2001 : FALL, VOL. 77:3, p. 335-358 |
2001 | Desiraju, R. |
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3. |
Journal of Retailing
2001 : SPRING, VOL. 77:1, p. 17-38 |
2001 | Shugan, S. M. Desiraju, R. |
|
4. |
Industrial Engineering
1993 : AUG, VOL. 25:8, p. 54-60 |
1993 | Suri, R. Desiraju, R. Shimizu, M. |
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