search query: @author Dhar, S. K. / total: 5
references: 1-5 / 5
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1.
Effective category management depends on the role of the category
Journal of Retailing
2001 : SUMMER, VOL. 77:2, p. 165-184
 2001 Dhar, S. K.
Hoch, S. J.
Kumar, N.
2.
Modeling the effects of advertised price claims: Tensile versus precise claims?
Marketing Science
1999 : VOL. 18:2, p. 154-177
 1999 Dhar, S. K.
Gonzalez-Vallejo, C.
Soman, D.
3.
Why store brand penetration varies by retailer
Marketing Science
1997 : VOL. 16:3, p. 208-227
 1997 Dhar, S. K.
Hoch, S. J.
4.
The effect of package coupons on brand choice: An epilogue on profits
Marketing Science
1996 : VOL: 15:2, p. 192-203
 1996 Dhar, S. K.
Morrison, D. G.
Raju, J. S.
5.
Price discrimination using in-store merchandising (sales promotion, merchandising)
Journal of Marketing
1996 : JAN, VOL. 60:1, p. 17-30
 1996 Dhar, S. K.
Hoch, S. J.
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