search query: @author Dholakia, U.M. / total: 4
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1.
How formulating implementation plans and remembering past actions facilitate the enactment of effortful decisions
Journal of Behavioral Decision Making
2007 : OCT, VOL. 20:4, p. 343-364
 2007 Dholakia, U.M.
Bagozzi, R.P.
Gopinath, M.
2.
Antecedents and purchase consequences of customer participation in small group brand communities
International Journal of Research in Marketing
2006 : MAR, VOL. 23:1, p. 45-61
 2006 Bagozzi, R.P.
Dholakia, U.M.
3.
A social influence model of consumer participation in network- and small-group-based virtual communities
International Journal of Research in Marketing
2004 : VOL. 21:3, p. 241-263
 2004 Dholakia, U.M.
Bagozzi, R.P.
Pearo, L.K.
4.
The scope and persistence of mere-measurement effects: Evidence from a field study of customer satisfaction measurement
Journal of Consumer Research
2002 : SEP, VOL. 29:2, p. 159-167
 2002 Dholakia, U.M.
Morwitz, V.G.
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