search query: @author Dibb, S. / total: 19
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1.
The impact of antismoking information on teenagers' attitude and intention: implications and challenges for designing antismoking school interventions
Journal of Strategic Marketing
2010 : OCT, VOL 18:6, p. 503-515
 2010 Michaelidou, N.
Dibb, S.
Ali, H.
2.
Evaluating market-segmentation research priorities: Targeting re-emancipation
Journal of Marketing Management
2010 : DEC, VOL. 26:13-14, p. 1239-1255
 2010 Quinn, L.
Dibb, S.
3.
Judging the quality of customer segments: Segmentation effectiveness
Journal of Strategic Marketing
2010 : APR, VOL. 18:2, p. 113-131
 2010 Dibb, S.
Simkin, L.
4.
Implementation rules to bridge the theory/practice divide in market segmentation
Journal of Marketing Management
2009 : APR, VOL. 25:3-4, p. 375-396
 2009 Dibb, S.
Simkin, L.
5.
Editorial: Bridging the segmentation theory/practice divide
Journal of Marketing Management
2009 : APR, VOL. 25:3-4, p. 219-225
 2009 Dibb, S.
Simkin, L.
6.
The effect of health, cosmetic and social antismoking information themes on adolescents´ beliefs about smoking
International Journal of Advertising
2008 : VOL. 27:2 p. 235-250
 2008 Michaelidou, N.
Dibb, S.
Ali, H.
7.
Benchmarking the RAE returns of marketing professorsÂ’ journal publications
Journal of Marketing Management
2005 : SEP, VOL. 21:7 - 8, p. 879 - 896
 2005 Dibb, S.
Simkin, L.
8.
Relationship marketing and CRM : a financial services case study
Journal of Strategic Marketing
2004 : VOL 12:2, p. 111-125
 2004 Dibb, S.
MEadows, M.
9.
Marketing educators : addressing implementation in core courses
Journal of Strategic Marketing
2003 : MAR, VOL 11:1, p. 3-13
 2003 Dibb, S.
Simkin, L.
10.
Is 'culture' a justifiable variable for market segmentation? A cross-cultural example
Journal of Consumer Behaviour
2003 : MAR, VOL. 2:3, p. 269-286
 2003 Lindridge, A.
Dibb, S.
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