search query: @author Dillon, W. R. / total: 19
references: 1-10 / 19
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1.
LADI : a latent discriminant model for analyzing marketing research data.
Journal of Marketing Research
1989 : FEB, VOL. 26:1, p. 15-29
 1989 Dillon, W. R.
Mulani, N.
2.
Some results on the behavior of alternate covariance structure estimation procedures in the presence of non-normal data.
Journal of Marketing Research
1989 : MAY, VOL. 26:2, p. 214-221
 1989 Sharma, S.
Durvasula, S.
Dillon, W. R.
3.
Understanding market characteristics from aggregated brand switching data by the method of spectral decomposition.
International Journal of Research in Marketing
1988 : VOL. 5:2, p. 77-89
 1988 Grover, R.
Dillon, W. R.
4.
Constrained discrimination via MDI estimation : the use of additional information in segmentation analysis.
Journal of Marketing Research
1987 : NOV, VOL. 24:4, p. 396-403
 1987 Kumar, A.
Dillon, W. R.
5.
Some further remarks on measurement-structure interaction and the unidimensionality of constructs.
Journal of Marketing Research
1987 : NOV, VOL. 24:4, p. 438-444
 1987 Kumar, A.
Dillon, W. R.
6.
The interaction of measurement and structure in simultaneous equation models with unobservable variables.
Journal of Marketing Research
1987 : FEB, VOL. 24:1, p. 98-105
 1987 Kumar, A.
Dillon, W. R.
7.
Evaluating alternative product positioning strategies.
Journal of Advertising Research
1986 : AUG-SEP, VOL. 26:4, p. 29-35
 1986 Dillon, W. R.
Domzal, T.
Madden, T. J.
8.
Evaluating alternative product positioning strategies.
Journal of Advertising Research
1986 : AUG-SEP, VOL. 26:4, p. 29-35
 1986 Dillon, W. R.
Domzal, T.
Madden, T. J.
9.
Removing perceptual distortions in product space analysis.
Journal of Marketing Research
1984 : MAY, VOL. 21:2, p. 184-193
 1984 Dillon, W. R.
Mulani, N.
Frederick, D. G.
10.
Scaling models for categorical variables : An application of latent structure models.
Journal of Consumer Research
1983 : SEP, VOL. 10:2, p. 209-224
 1983 Dillon, W. R.
Madden, T. J.
Mulani, N.
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