search query: @author Dodson, J. A. / total: 3
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1.
A market selection model for multiple end-use products.
Journal of Marketing
1983 : SPRING, VOL. 47:2, p. 76-88
 1983 Zoltners, A. A.
Dodson, J. A.
2.
Models of new product diffusion through advertising and word-of-mouth.
Management Science
1978 : NOV, VOL. 24:15, p. 1568-1578
 1978 Dodson, J. A.
Muller, E.
3.
Impact of deals and deal retraction on brand switching.
Journal of Marketing Research
1978 : 1 FEB VOL.15 p.72-81
 1978 Dodson, J. A.
Tybout, A. M.
Sternthal, B.
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