search query: @author Donius, J. F. / total: 3
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1.
Advertising exposure and advertising effects: New panel-based findings
Journal of Advertising Research
1997 : JUL-AUG, VOL. 37:4, p. 51-60
 1997 Gonten, M. F. von
Donius, J. F.
2.
Marketplace measurement : the evolution of market testing.
Journal of Advertising Research
1987 : DEC/1988 JAN, VOL. 27:6, p. RC3-RC5
 1987 Donius, J. F.
3.
Campaign simulation via multiple exposure on-air copy testing.
Journal of Advertising Research
1983 : APR-MAY, VOL. 23:2, p. 35-39
 1983 Donius, J. F.
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