search query: @author Donthu, N. / total: 11
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1.
The relative importance of brands in modified rebuy purchase situations
International Journal of Research in Marketing
2010 : SEP, VOL. 27:3, p. 248-260
 2010 Zablah, A.R.
Brown, B.P.
Donthu, N.
2.
Does Your Web Site Measures Up?
Marketing Management
2001 : DEC-NOV, 4, p. 29-33
 2001 Donthu, N.
3.
Benchmarking Advertising Efficiency
Journal of Advertising Research
2001 : NOV-DEC, VOL. 41:6, p. 7-18
 2001 Luo, X.
Donthu, N.
4.
Developing and validating a multidimensional consumer-based brand equity scale
Journal of Business Research
2001 : APR, VOL. 52:1, p. 1-14
 2001 Yoo, B.
Donthu, N.
5.
Multi-unit retail site selection processes: incorporating opening delays and unidentified competition
Journal of Retailing
2000 : SPRING, VOL. 76:1, p. 113-128
 2000 Kaufmann, P.
Donthu, N.
Brooks, C.
6.
A longitudinal analysis of satisfaction and profitability
Journal of Business Research
2000 : FEB, VOL. 47:2, p. 161-171
 2000 Bernhardt, K. L.
Donthu, N.
Kennett, P. A.
7.
Sales response to outdoor advertising
Journal of Advertising Research
1999 : JUL, VOL. 39:4, p. 7-18
 1999 Bhargava, M.
Donthu, N.
8.
The internet shopper
Journal of Advertising Research
1999 : MAY/JUN, VOL. 39:3, p. 52-58
 1999 Donthu, N.
Garcia, A.
9.
The infomercial shopper
Journal of Advertising Research
1996 : MAR-APR, VOL. 36:2, p. 69-76
 1996 Donthu, N.
Gilliand, D.
10.
Improving the effectiveness of outdoor advertising: lessons from a study of 282 campaigns
Journal of Advertising Research
1994 : MAR-APR, VOL. 34:2, p. 46-55
 1994 Bhargava, M.
Donthu, N.
Caron, R.
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