search query: @author Doyle, P. / total: 36
references: 1-10 / 36
« previous page | next page »
 titleyearauthor
1.
Random utility models in marketing research: a survey
Journal of Business Research
2001 : FEB, VOL. 51:2, p. 115-125
 2001 Baltas, G.
Doyle, P.
2.
Valuing marketing's contribution
European Management Journal
2000 : JUN, VOL. 18:3, p. 233-245
 2000 Doyle, P.
3.
A flexible model for consumer choice in package goods markets
Journal of the Market Research Society
1998 : APR, VOL. 40:2, p. 141-153
 1998 Baltas, G.
Doyle, P.
4.
Radical strategies for profitable growth
European Management Journal
1998 : VOL. 16:3, p. 253-261
 1998 Doyle, P.
5.
An empirical analysis of private brand demand recognising heterogenous preferences and choice dynamics
Journal of the Operational Research Society
1998 : AUG, VOL. 49:8, p. 790-798
 1998 Baltas, G.
Doyle, P.
6.
Marketing and competitive performance: an empirical study
European journal of marketing
1998 : VOL. 32:5/6, p. 514-535
 1998 Doyle, P.
Wong, V.
7.
A model of consumer choice for national vs private label brands
Journal of the Operational Research Society
1997 : OCT, VOL. 48:10, p. 988-995
 1997 Baltas, G.
Doyle, P.
Dyson, P.
8.
Setting Business objectives and measuring performance
Journal of General Management
1994 : WINTER, VOL. 20:2, p. 1-19
 1994 Doyle, P.
9.
Setting Business Objectives and Measuring Performance
European Management Journal
1994 : 2, p. 123-132
 1994 Doyle, P.
10.
Setting business objectives and measuring performance
European Management Journal
1994 : JUN, VOL. 12:2, p. 123-132
 1994 Doyle, P.
« previous page | next page »
SCIMA