search query: @author Dubé, L. / total: 17
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1.
From customer value to engineering pleasurable experiences in real life and online
Cornell Hotel and Restaurant Administration Quarterly
2003 : VOL. 44: 5-6, p. 124-130
 2003 Dubé, L.
Bel, J. le
Sears, D.
2.
Should consumer attitudes be reduced to their affective and cognitive bases? Validation of a hierarchical model
International Journal of Research in Marketing
2003 : SEP, VOL. 20:3, p. 259-272
 2003 Dube, L.
Cervellon, M-C.
Jingyuan, H.
3.
Standardisation versus cultural adaptation in food advertising: insights from a two-culture market
International Journal of Advertising
2000 : VOL. 19:4, p. 429-448
 2000 Cervellon, M.
Dube, L.
4.
Ensuring greater satisfaction by engineering salesperson response to customer emotions
Journal of Retailing
2000 : FALL, VOL. 76:3, p. 285-308
 2000 Menon, K.
Dube, L.
5.
Managing for excellence: conclusions and challenges from a study of best practices in the U. S. lodging industry
Cornell Hotel and Restaurant Administration Quarterly
2000 : OCT, VOL. 41:5, p. 30-39
 2000 Dubé, L.
Enz, C. A.
Renaghan, L. M..
Siguaw, J. A.
6.
Marketing your hotel to and through intermediaries; an overlooked best practices
Cornell Hotel and Restaurant Administration Quarterly
2000 : FEB, VOL. 41:1, p. 73-83
 2000 Dubé, L.
Renaghan, L. M.
7.
Creating visible customer value: how customers view best-practice champions
Cornell Hotel and Restaurant Administration Quarterly
2000 : FEB, VOL. 41:1, p. 62-72
 2000 Dubé, L.
Renaghan, L. M.
8.
Software stories: three cultural perspectives on the organizational practices of software development
Accounting, Management & Information Technologies
1999 : OCT/DEC, VOL. 9:4, p. 223-259
 1999 Dube, L.
Robey, D.
9.
Surprisingly simple routes to the top: leaders' perspectives on the success of the lodging industry's overall best-practice champions
Cornell Hotel and Restaurant Administration Quarterly
1999 : DEC, VOL. 40:6, p. 34-41
 1999 Dubé, L.
Renaghan, L. M.
10.
Sustaining competitive advantage.
Cornell Hotel and Restaurant Administration Quarterly
1999 : DEC, VOL. 40:6, p. 27-33
 1999 Dubé, L.
Renaghan, L. M.
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