search query: @author Dumas, A. / total: 2
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1.
Using metaphors in new brand design
Journal of Marketing Management
1997 : MAY, VOL. 13:4, p. 265-284
 1997 McWilliam, G.
Dumas, A.
2.
Why Design is Difficult to Manage: A Survey of Attitudes and Practices in British Industry
European Management Journal
1989 : MARCH, VOL.7, p.50-56
 1989 Dumas, A.
Whitfield, A.
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