search query: @author Durand, R. M. / total: 4
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1.
An examination of the random versus nonrandom nature of item omissions.
Journal of Marketing Research
1983 : AUG, VOL. 20:3, p. 305-313
 1983 Durand, R. M.
Guffey, H. J.
Planchon, J. M.
2.
Applying the jackknife statistic in testing and interpreting canonical weights, loadings and cross-loadings.
Journal of Marketing Research
1982 : FEB, VOL. 19:1, p. 99-107
 1982 Wildt, A. R.
Lambert, Z. V.
Durand, R. M.
3.
Identification and analysis of moderator variables.
Journal of Marketing Research
1981 : AUG, VOL. 18:3, p. 291-300
 1981 Sharma, S.
Durand, R. M.
Gur-Arie, O.
4.
Psychographics of radio and television audiences.
Journal of Advertising Research
1979 : APR, VOL. 19:2, p. 53-56
 1979 Teel, J. E.
Bearden, W. O.
Durand, R. M.
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