search query: @author Durgee, J. F. / total: 7
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1.
Observations: Translating values into product wants
Journal of Advertising Research
1996 : NOV/DEC, VOL. 36:6, p. 90-100
 1996 Durgee, J. F.
Colarelli O'Connor, G.
Veryzer, R. W.
2.
Observations: Translating values into product wants
Journal of Advertising Research
1996 : NOV/DEC, VOL. 36:6, p. 90-100
 1996 Durgee, J. F.
Colarelli O'Connor, G.
Veryzer, R. W.
3.
Product drama.
Journal of Advertising Research
1988 : JAN-FEB, VOL. 28:1, p. 42-49
 1988 Durgee, J. F.
4.
Point of view : using creative writing techniques in focus groups.
Journal of Advertising Research
1987 : DEC-1987 JAN, VOL. 26:6, p. 57-65
 1987 Durgee, J. F.
5.
Richer findings from qualitative research.
Journal of Advertising Research
1986 : AUG-SEP, VOL. 26:4, p. 36-44
 1986 Durgee, J. F.
6.
Richer findings from qualitative research.
Journal of Advertising Research
1986 : AUG-SEP, VOL. 26:4, p. 36-44
 1986 Durgee, J. F.
7.
Depth-interview techniques for creative advertising.
Journal of Advertising Research
1985 : DEC-JAN, VOL. 25:6, p. 29-37
 1985 Durgee, J. F.
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