search query: @author Dyson, P. / total: 4
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1.
Advertising's greatest hits: profitability and brand value
Admap
2006 : FEB, VOL. 41:2 (469), p. 28-30
 2006 Dyson, P.
Weaver, K.
2.
A model of consumer choice for national vs private label brands
Journal of the Operational Research Society
1997 : OCT, VOL. 48:10, p. 988-995
 1997 Baltas, G.
Doyle, P.
Dyson, P.
3.
Understanding, measuring, and using brand equity
Journal of Advertising Research
1996 : NOV/DEC, VOL. 36:6, p. 9-21
 1996 Dyson, P.
Farr, A.
Hollis, N. S.
4.
Understanding, measuring, and using brand equity
Journal of Advertising Research
1996 : NOV/DEC, VOL. 36:6, p. 9-21
 1996 Dyson, P.
Farr, A.
Hollis, N. S.
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