search query: @author Easingwood, C. / total: 6
references: 1-6 / 6
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1.
Marketing high technology: preparation, targeting, positioning, execution
Business Horizons
2000 : MAY-JUN, VOL. 43:3, p. 27-34
 2000 Easingwood, C.
2.
The augmented service offering: a conceptualization and study of its impact on new service success
Journal of Product Innovation Management
1998 : JUL, VOL. 15:4, p. 335-351
 1998 Storey, C.
Easingwood, C.
3.
New product launch: marketing action and launch tactics for high-technology products
Industrial Marketing Management
1996 : MAR, VOL. 26:2, p. 87-104
 1996 Beard, C.
Easingwood, C.
4.
Sources of competitive advantage in the marketing of technology-intensive products and processes
European Journal of Marketing
1992 : ,VOL. 26:12, p. 5-18
 1992 Beard, C.
Easingwood, C.
5.
Diffusion paths in a high technology environment: clusters a nd commonalities
R. and D. Management
1992 : JAN, VOL. 22:1, p. 69-80
 1992 Easingwood, C.
Lunn, S.
6.
High technology launch strategies in the U. K.
Industrial Marketing Management
1989 : MAY, VOL. 18:2, p. 125-138
 1989 Easingwood, C.
Beard, C.
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