search query: @author Ehrenberg, A. / total: 11
references: 1-10 / 11
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1.
My research in marketing
Admap
2005 : VOL. 40:5, p. 46-49
 2005 Ehrenberg, A.
2.
New brands: Near instant loyalty
Journal of Marketing Management
2000 : JUL, VOL. 16:6, p. 607-617
 2000 Ehrenberg, A.
Goodhardt, G.
3.
Differentiation or salience
Journal of Advertising Research
1997 : NOV/DEC, VOL. 37:6, p. 7-14
 1997 Ehrenberg, A.
Barnard, N.
Scriven, J.
4.
Advertising: Strongly persuasive or nudging?
Journal of Advertising Research
1997 : JAN-FEB, VOL. 37:1, p. 21-31
 1997 Barnard, N.
Ehrenberg, A.
5.
Advertising and price
Journal of Advertising Research
1997 : VOL. 37:3, p. 27-35
 1997 Ehrenberg, A.
Scriven, J.
Barnard, N.
6.
Justifying our advertising budgets
Marketing and Research Today
1997 : FEB, VOL. 25:1, p. 38-44
 1997 Ehrenberg, A.
Barnard, N.
Scriven, J.
7.
Towards an integrated theory of consumer behavior
Journal of the Market Research Society
1996 : OCT, VOL. 38:4, p. 395-428
 1996 Ehrenberg, A.
8.
Brand loyalty: now you see it, now you do not (Konsumentverhalten)
Marketing and Research Today
1994 : MAY, VOL. 22:2, p. 99-106
 1994 Scriven, J.
Ehrenberg, A.
9.
The after-effects of price-related consumer promotions
Journal of Advertising Research
1994 : JUL/AUG, VOL. 34:4, p. 11-21
 1994 Ehrenberg, A.
Hammond, K.
Goodhardt, G.
10.
New brands and the existing market
Journal of the Market Research Society
1991 : OCT, VOL. 33:4, p. 285-299
 1991 Ehrenberg, A.
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