search query: @author Ehrenberg, A. S. C. / total: 12
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1.
Market segmentation for competitive brands
European Journal of Marketing
1996 : VOL. 30:12, p. 39-49
 1996 Hammond, K.
Ehrenberg, A. S. C.
Goodhardt, G. J.
2.
Double jeopardy revisited (Markenmanagement; Verbraucherforschung)
Journal of Marketing
1990 : JUL, VOL. 4C - 54:3, p. 82-91
 1990 Ehrenberg, A. S. C.
Goodhardt, G. J.
Barwise, T. P.
3.
Double jeopardy revisited
Journal of Marketing
1990 : JUL, VOL. 54:3, p. 82-91
 1990 Ehrenberg, A. S. C.
Goodhardt,
G. J.,
Barwise, T. P.
4.
Generalising a pricing effect.
Journal of Industrial Economics
1990 : SEP, VOL. 39:1, p. 47-68
 1990 Ehrenberg, A. S. C.
England, L. R.
5.
Price parity for very close substitutes: an exploratory result.
Marketing and Research Today
1989 : MAY, VOL. 17:2, p. 84-88
 1989 Ehrenberg, A. S. C.
Castleberry, S. B.
England, L. R.
6.
A successful new brand : Shield.
Journal of the Market Research Society
1988 : JAN, VOL. 30:1, p. 35-44
 1988 Wellan, D. M.
Ehrenberg, A. S. C.
7.
The liking and viewing of regular TV series.
Journal of Consumer Research
1987 : JUN, VOL. 14:1, p. 63-70
 1987 Barwise, T. P.
Ehrenberg, A. S. C.
8.
Extended sales tests of product quality.
Journal of the Market Research Society
1987 : JAN, VOL. 29:1, p. 3-14
 1987 Castleberry, S. B.
Ehrenberg, A. S. C.
Motes, W. H.
9.
Consumer beliefs and brand usage.
Journal of the Market Research Society
1985 : APR, VOL. 27:2, p. 81-93
 1985 Barwise, T. P.
Ehrenberg, A. S. C.
10.
Patterns of store choice.
Journal of Marketing Research
1984 : NOV, VOL. 21:4, p. 399-409
 1984 Ak Keng, K.
Ehrenberg, A. S. C.
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