search query: @author Ehrenberg, A.S.C. / total: 5
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1.
Repetitive advertising and the consumer
Journal of Advertising Research
2000 : NOV-DEC, VOL. 40:6, p. 39-48
 2000 Ehrenberg, A.S.C.
2.
Market segmentation for competitive brands
European Journal of Marketing
1996 : VOL. 30:12, p. 39-49
 1996 Hammond, K.
Ehrenberg, A.S.C.
Goodhardt, G.J.
3.
Comments on how advertising works
Marketing and Research Today
1992 : NOV, VOL. 20:4, p. 287-289
 1992 Ehrenberg, A.S.C.
4.
Comments on how advertising works
Marketing and Research Today
1992 : AUG, VOL. 20:3, p. 167-169
 1992 Ehrenberg, A.S.C.
5.
Double jeopardy revisited.
Journal of Marketing
1990 : JUL, VOL.54:3, P.82-91
 1990 Ehrenberg, A.S.C.
Goodhardt, G.J.
Barwise, T.P.
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