search query: @author Elrod, T. / total: 4
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1.
Inferring Market Structure from Customer Response to Competing and Complementary Products
Marketing Letters
2002 : VOL. 13:3, p. 221-232
 2002 Elrod, T.
2.
An empirical comparison of ratings-based and choice-based conjoint models
Journal of Marketing Research
1992 : AUG, VOL. XXIX:3, p. 368-377
 1992 Elrod, T.
Louviere, J.J.
Davey, K.S.
3.
An empirical evaluation of aggregation approaches for developing market segments.
Journal of Marketing
1982 : FALL, VOL. 46:4, p. 65-74
 1982 Elrod, T.
Winer, R. S.
4.
The development of distinct choice process segments over time : a stochastic modeling approach.
Journal of Marketing
1982 : SPRING, VOL. 46:2, p. 48-59
 1982 Lehmann, D. R.
Moore, W. L.
Elrod, T.
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