search query: @author Erevelles, S. / total: 2
references: 1-2 / 2
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1.
The role of affect in marketing
Journal of Business Research
1998 : JUL, VOL. 42:3, p. 199-215
 1998 Erevelles, S.
2.
Effects of presentation order and communication modality on recall and attitude
Journal of Consumer Research
1994 : DEC, VOL. 21:3, p. 481-490
 1994 Unnava, H. R.
Burnkrant, R. E.
Erevelles, S.
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