search query: @author Erickson, G. M. / total: 3
references: 1-3 / 3
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1.
A model of advertising competition.
Journal of Marketing Research
1985 : AUG, VOL. 22:3, p. 297-304
 1985 Erickson, G. M.
2.
Image variables in multi-attribute product evaluations : country-of-origin effects.
Journal of Consumer Research
1984 : SEP, VOL. 11:2, p. 694-699
 1984 Erickson, G. M.
Johansson, J. K.
Chao, P.
3.
Time-varying parameter estimation as exploration.
Decision Sciences
1981 : JUL, VOL. 12:3, p. 428-440
 1981 Erickson, G. M.
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