search query: @author Ettenson, R. / total: 2
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1.
Brand name and country of origin effects in the emerging market economies of Russia, Poland and Hungary
International Marketing Review
1993 : VOL. 10:5, p. 14-36
 1993 Ettenson, R.
2.
Consumer perceptions of hybrid (bi-national) products.
Journal of Consumer Marketing
1991 : FALL, VOL. 8:4, p. 13-18
 1991 Ettenson, R.
Gaeth, G.
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