search query: @author Evans, R. H. / total: 4
references: 1-4 / 4
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1.
Choice criteria revisted.
Journal of Marketing
1980 : WINTER, VOL. 44:1, p. 55-56
 1980 Evans, R. H.
2.
An application of equity theory to buyer-seller exchange situations.
Journal of Marketing Research
1978 : 2 MAY VOL.15 p.250-260
 1978 Huppertz, J. W.
Arenson, S. J.
Evans, R. H.
3.
Inter-bank perceptions: a marketing application of discriminant analysis.
Journal of the Operational Research Society
1978 : 7 JUL VOL.29 p.661-665
 1978 Evans, R. H.
4.
Assessing introduction factors for a new industrial product.
Industrial Marketing Management
1978 : 2 APR VOL.7 p.128-132
 1978 Evans, R. H.
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