search query: @author Füller, J. / total: 3
references: 1-3 / 3
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1.
Consumer confusion in Internet-based mass customization: testing a network of antecedents and consequences
Journal of Consumer Policy
2011 : JUN, VOL. 34:2, p. 231-247
 2011 Matzler, K.
Stieger, D.
Füller, J.
2.
Customer delight and market segmentation: An application of the three-factor theory of customer satisfaction on life style groups
Tourism Management
2008 : VOL. 29:1, p. 116-126
 2008 Füller, J.
Matzler, K.
3.
Engaging the creative consumer
European business forum EBF
2004 : AUTUMN, 19, p. 54-57
 2004 Füller, J.
Hienerth, C.
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