search query: @author Fader, P. / total: 3
references: 1-3 / 3
« previous page | next page »
 titleyearauthor
1.
Integrating the Dirichlet-Multinomial and multinomial Logit models of brand choice
Marketing Letters
1993 : APR, VOL. 4:2, p. 99-112
 1993 Fader, P.
2.
An Elimination by Aspects Model of Consumer Response to Promotion Calibrated on UPC Scanner Data
Journal of Marketing Research
1990 : AUG, VOL. 27, p.322-332
 1990 Fader, P.
McAlister, L.
3.
Power and goal setting in channel negotiations.
Journal of Marketing Research
1986 : AUG, VOL. 23:3, p. 228-236
 1986 McAlister, L.
Bazerman, M. H.
Fader, P.
« previous page | next page »
SCIMA