search query: @author Farr, A. / total: 4
references: 1-4 / 4
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1.
Managing advertising as an investment
Admap
2004 : JUL/AUG, VOL. 39:7 (452), p. 29-31
 2004 Farr, A.
2.
What do you want your brand to be when it grows up: big and strong ?
Journal of Advertising Research
1997 : NOV/DEC, VOL. 37:6, p. 23-36
 1997 Farr, A.
Hollis, N.
3.
Understanding, measuring, and using brand equity
Journal of Advertising Research
1996 : NOV/DEC, VOL. 36:6, p. 9-21
 1996 Dyson, P.
Farr, A.
Hollis, N. S.
4.
Understanding, measuring, and using brand equity
Journal of Advertising Research
1996 : NOV/DEC, VOL. 36:6, p. 9-21
 1996 Dyson, P.
Farr, A.
Hollis, N. S.
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