search query: @author Farris, P. / total: 11
references: 1-10 / 11
« previous page | next page »
 titleyearauthor
1.
The role of key account programs, trust, and brand strength on resource allocation in the channel of distribution
European Journal of Marketing
2006 : VOL. 40:5/6
 2006 Verbeke, W.
Bagozzi, R.P.
Farris, P.
2.
Market share and ROI: observing the effect of unobserved variables
International Journal of Research in Marketing
1999 : FEB, VOL. 16:1, p. 17-34
 1999 Aliawadi, K.
Farris, P.
Parry, M.
3.
Consumer response to the preferred brand out-of-stock situation
European Journal of Marketing
1998 : VOL. 32:11-12, p. 1008-1028
 1998 Verbeke, W.
Farris, P.
Thurik, R.
4.
Path dependencies and the long-term effects of routinized marketing decisions
Marketing Letters
1998 : AUG, VOL. 9:3, p. 247-268
 1998 Farris, P.
5.
A sensitivity analysis of retailer shelf management models
Journal of Retailing
1995 : SUMMER, VOL. 71:2, p. 153-172
 1995 Borin, N.
Farris, P.
6.
Market share and distribution: a generalization, a speculation, and some implications
Marketing Science
1995 : VOL. 14:3/2-2, p. G190-G202
 1995 Reibstein, D.
Farris, P.
7.
Do marketing expenditures to gain distribution cost the customer?
European Management Journal
1995 : MAR, VOL. 13:1, p. 31-38
 1995 Reibstein, D.
Farris, P.
8.
A model for determining retail product category assortment and shelf space allocation
Decision Sciences
1994 : MAY/JUN, VOL. 25:3, p. 359-384
 1994 Borin, N.
Farris, P.
Freeland, J.
9.
Product availability and market share in an oligopolistic market: the Dutch detergent market
International Review of Retail, Distribution and Consumer Research
1994 : JUL, VOL. 4:3, p. 277-296
 1994 Verbeke, W.
Clement, F.
Farris, P.
10.
Share and growth are not good predictors of the advertising and promotion/sales ratio
Journal of Marketing
1994 : JAN, VOL. 58:1, p. 86-97
 1994 Ailawadi, K.
Farris, P.
Parry, M.
« previous page | next page »
SCIMA