search query: @author Feldwick, P. / total: 6
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1.
Does advertising affect market size? Some evidence from the United Kingdom
International Journal of Advertising
1998 : VOL. 17:3, p. 267-300
 1998 Ambler, T.
Broadbent, S.
Feldwick, P.
2.
What is brand equity anyway, and how do you measure it?
Journal of the Market Research Society
1996 : APR, VOL. 38:2, p. 85-104
 1996 Feldwick, P.
3.
Reports on the death of brands have been greatly exaggerated
Marketing and Research Today
1995 : MAY, VOL. 23:2, p. 86-95
 1995 Feldwick, P.
Bonnal, F.
4.
How valuable is the Awareness Index?
Journal of the Market Research Society
1991 : JUL, VOL. 33:3, p. 179-195
 1991 Feldwick, P.
Carter, S.
Cook, L.
5.
How valuable is the awareness index?
Journal of the Market Research Society
1991 : JUL, VOL. 33:3, p.179-195
 1991 Feldwick, P.
Carter, S.
Cook, L.
6.
The dangerous magic of numbers.
European Research
1987 : NOV, VOL. 15:4, p. 209-212
 1987 Feldwick, P.
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