search query: @author Fern, E. F. / total: 5
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1.
Exploring the atmosphere created by focus group interviews: comparing consumers' feeling across qualitative techniques
Journal of the Market Research Society
1996 : APR, VOL. 38:2, p. 185-195
 1996 Bristol, T.
Fern, E. F.
2.
Salesforce turnover: those who left and those who stayed.
Industrial Marketing Management
1989 : FEB, VOL. 18:1, p. 1-9
 1989 Fern, E. F.
Avila, R. A.
Grewal, D.
3.
Effectiveness of multiple request strategies : a synthesis of research results.
Journal of Marketing Research
1986 : MAY, VOL. 23:2, p. 144-152
 1986 Fern, E. F.
Monroe, K. B.
Avial, R. A.
4.
The industrial consumer marketing dichotomy : a case of insufficient justification.
Journal of Marketing
1984 : SPRING, VOL. 48:2, p. 68-77
 1984 Fern, E. F.
Brown, J. R.
5.
The use of focus groups for idea generation : the effects of group size, acquaintanceship and moderator on response quantity and quality.
Journal of Marketing Research
1982 : FEB, VOL. 19:1, p. 1-13
 1982 Fern, E. F.
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