search query: @author Fitzsimons, G. / total: 2
references: 1-2 / 2
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1.
Consumer response to stockouts
Journal of Consumer Research
2000 : SEP, VOL. 27:2, p. 249-266
 2000 Fitzsimons, G.
2.
Program involvement: are moderate levels best for ad memory and attitude toward the ad?
Journal of Advertising Research
1995 : SEP-OCT, VOL. 35:5, p. 61-72
 1995 Tavassoli, N.
Shultz, C. II
Fitzsimons, G.
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