search query: @author Foedermayr, E.K. / total: 2
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1.
Market segmentation in practice: Review of empirical studies, methodological assessment, and agenda for future research
Journal of Strategic Marketing
2008 : JUL, VOL. 16:3, p. 223-265
 2008 Foedermayr, E.K.
Diamantopoulos, A.
2.
Exploring the construct of segmentation effectiveness: insights from international companies and experts
Journal of Strategic Marketing
2008 : MAY, VOL. 16:2, p. 129-156
 2008 Foedermayr, E.K.
Diamantopoulos, A.
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