search query: @author Folkes, V. S. / total: 5
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1.
The Positivity Effect in Perceptions of Services: Seen One, Seen Them All?
Journal of Consumer Research
2003 : JUN, VOL. 30:1, p. 125-137
 2003 Folkes, V. S.
Patrick, V. M.
2.
Explanations for successful and unsuccessful marketing decisions: the decision maker's perspective
Journal of Marketing
1992 : APR, VOL. 56:2, p. 18-31
 1992 Curren, M. T.
Folkes, V. S.
Steckel, J. H.
3.
Recent attribution research in consumer behavior : a review and new directions.
Journal of Consumer Research
1988 : MAR, VOL. 14:4, p. 548-565
 1988 Folkes, V. S.
4.
Buyers' and sellers' explanations for product failure : who done it?
Journal of Marketing
1986 : APR, VOL. 50:2, p. 74-80
 1986 Folkes, V. S.
Kotsos, B.
5.
Consumer reactions to product failure : an attributional approach.
Journal of Consumer Research
1984 : MAR, VOL. 10:4, p. 398-409
 1984 Folkes, V. S.
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