search query: @author Ford, G. / total: 2
references: 1-2 / 2
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1.
Can consumers interpret nutrition information in the presence of a health claim? A laboratory investigation
Journal of Public Policy and Marketing
1996 : SPRING, VOL. 15:1, p. 16-27
 1996 Ford, G.
2.
Consumer Skepticism of Advertising Claims: Testing Hypotheses from Economics of Information
Journal of Consumer Research
1990 : MAR, VOL. 16, p.433-441
 1990 Ford, G.
Smith, D.
Swasy, J.
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